3 reasons your financial institution should gamify engagement

Because of the rise of tech-savvy millennials and GenZ Businesses have always calibrated their strategies to suit customer expectations—which, of late, have been a challenge to keep up with. Today, businesses have to contend

Because of fleeting attention spans According to recent research, GenZ has an attention span of 8 seconds on average, just a little less than millennials at approximately 12 seconds. Attention spans have been declining as much as the channels of engagement have increased.

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Because it simply works Although attention spans were significantly longer during simpler times of yore when businesses had to monitor and manage a single mode or two, humans have a history of indulging in game mechanics, competition even, to achieve goals